Parkside Client the Metropolitan Taxicab Board of Trade Launches $1 Million Drive Yellow & Ride Yellow Campaign
Parkside Group client the Metropolitan Taxicab Board of Trade, New York City’s largest taxi association representing more than 5,500 Yellow medallion taxicabs, has launched a major advertising campaign called “Drive Yellow, Ride Yellow” to highlight the many exciting opportunities and improvements for drivers and passengers created by the rapidly modernizing yellow taxi industry.
This multi-faceted campaign largely aimed at driver recruitment is currently underway across New York City featuring ads on MTA buses, social media, a brand new DriveYellow.NYC website, and ethnic print and online media outlets with readership representing more than 20 countries. Plus, there is more to come!
- Read the AM New York feature: “Yellow taxis launch $1 million campaign to lure back drivers, passengers from Uber, Lyft”