Case Study

NY State Senate Democrats 2018

Project Description


The Parkside Group managed the NY Democratic Senate Campaign Committee’s investment in eight crucial races across the state, defending three Democratic-held seats and flipping five seats held by Republicans.


The Parkside Group served as the lead consultant for the New York State Senate Democrats in 2018, overseeing $9 million in spending by the committee and candidates on races stretching from the tip of Long Island to the heart of Brooklyn to far upstate in Syracuse.


Parkside was able to achieve so many victories by carefully budgeting DSCC’s resources, by utilizing sophisticated targeting, research and polling, and by producing award-winning direct mail, television, and digital advertising campaigns. Every campaign that Parkside oversaw also engaged in unprecedented direct voter contact efforts that were carefully monitored to ensure that key performance metrics were being met while engaging in quality conversations with voters.