Shelley Mayer

Shelley Mayer

Overview Parkside’s first test of 2018 came in an April special election where a popular Democratic incumbent was stepping down. The Republicans were running a multi-millionaire candidate who was presenting herself as an acceptable choice on social issues, while still more trustworthy than Democrats on taxes. Parkside needed to undercut our opponent’s narrative in this […]

FreshDirect

freshdirect

Challenge FreshDirect, the nation’s leading online grocer that brings fresh, high-quality groceries and prepared food to New Yorkers, was outgrowing its existing space and looking for re-location options in the Tri-State Area. In the competitive economic-development environment, where multiple jurisdictions compete for business, the company sought the best incentive package for its relocation and expansion. […]

Pete Harckham

Pete Harckham

Overview It was a difficult path for re-election for State Senator Pete Harckham. Not only was he a first term incumbent in a district that had historically been Republican, Harckham was facing one of the most formidable opponents in New York politics: Republican Rob Astorino, the popular former County Executive who had been the Republican […]

Tom Suozzi

Tom Suozzi

2016 Primary With Parkside’s strategic guidance, Tom Suozzi won a tough multi-candidate Democratic Primary and a heated General Election in a challenging environment. That’s because The Parkside Group knows how to talk to voters about the issues that matter in their communities. New York’s primary electorates are rarely homogeneous. It’s a state made up of […]

Wendy Li

Wendy Li

Overview Wendy Li was already an accomplished lawyer when she decided to run for Manhattan Civil Court in 2018’s Democratic primary – but she lacked the political establishment connections of many judicial candidates.  An immigrant from China who had taught herself English at the same time that she was attending law school, often listening to […]

Fantasy Sports

Challenge The daily fantasy sports audience across the nation, and in New York State in particular, has been growing for several years, affording players an ever-expanding platform with which to engage with other fans and compete. But the continued growth and success of fantasy sports contests were put in jeopardy when New York’s Attorney General […]

Jeremy Cooney

2020 Jeremy Cooney

Overview Jeremy Cooney first ran against Republican Joseph Robach in 2018, where he received 44% of the vote against the longtime legislator. In 2019, Robach announced he would not seek reelection, opening up the seat. With the district being leaning Democratic by voter registration and the political atmosphere calling for social justice, Parkside knew Cooney […]

32 BJ SEIU: Building Service Workers Union

32BJ_SEIU

Challenge Thousands of New York airport workers lacked access to affordable health care, due to its unaffordability. These workers are employed at LaGuardia and JFK airports in areas such as security, baggage handling, and cleaning & janitorial services. This lack of insurance for workers and their families became more acute in 2020 as the coronavirus […]

Michelle Hinchey

Michelle Hincher

Overview During redistricting leading up to the 2012 elections, Senate Republicans created the 46th Senate District to solidify their hold on the chamber. Although a Democrat won the seat by under 100 votes in that wave election, Republicans took back the seat in 2014 and have held it comfortably ever since. But when the incumbent […]

9/11 Memorial & Museum

9/11 Memorial & Museum

The Challenge As the universe of non-profit organizations continues to expand, both locally and nationally, these same institutions also find themselves in a highly competitive environment, when it comes to seeking charitable support. Creative, strategic fundraising solutions are therefore essential to long-term success. The Parkside Group began working with the National 9/11 Memorial & Museum […]