News

Meet Parkside Vice President Norah Yahya

Parkside was thrilled to recently add Norah Yahya to our roster of high-caliber government relations talent. We sat down with Norah to learn more about our dynamic new Vice President.

The D.C. native made her entrance to national politics at only 17 years old, serving as an intern to US Senator Dianne Feinstein. One of her first research projects for the esteemed Senator was working on the sunset of the automatic weapons ban. After seeing how the policy change would impact people from around the nation, Norah was inspired to pursue a career in government.

Norah comes from a large, tight-knit, blended family with 5 brothers, 3 sisters, and 17 nieces and nephews. She said her family gives her perspective on issues like childcare and parenting. One of Norah’s biggest passions is education equity.

Norah saw firsthand growing up in Maryland the disparity between schools in affluent areas and schools in urban areas in D.C.

She experienced the inequity in low-income school districts when she transferred from a top school in a wealthy county to one of D.C.’s urban schools. “I went to elementary school in Howard County Maryland, it was the top school district at the time. When I transferred to a DC high school and saw how far ahead I was compared to my classmates it showed me the disparity between the two school districts and really ignited my passion.”

Norah went on to pursue a Masters in Urban Education Policy. After completing her degree, she spent the next 3 years advocating for youth programs and childcare at United Neighborhood Houses. In 2012, she began working at the New York City Council serving as a Senior Legislative Financial Analyst. She said in graduate school she had hoped to change the whole education system for the better but quickly learned that it’s difficult to change things without proper funding and political buy-in. “They never discussed budgets or funding or the external factors that impact students.” Working in the City Council and covering the DOE’s and ACS’ budget gave her a new perspective on what actually needed to be done to improve city schools.

After spending three years working for the City Council, Norah took her newfound budgetary expertise to the New York Public Library. Although she had learned new approaches to accomplishing her policy goals, Norah continued to emphasize the value of community engagement. She sought to create a dialog with the people who were being served and those who were serving them. Norah believes that all nonprofits should be community guided. “It can be ugly and hard but in the end, you come out with a program that has community input and buy-in.”

Norah continues to push for community-driven change as a board member of La Cima Elementary Charter School. She said she believes in giving back and investing in her community. “When I discovered La Cima I decided I wanted to give my time.
It’s an independent charter school, that focuses on social justice and approaches the scholar from a holistic perspective, giving them yoga and art in addition to mental health counselors and other benefits for families.”

In her role at The Parkside Group, Norah helps nonprofit clients by leveraging her expertise and connections in city and state government. She believes that all nonprofit groups, large and small, need to have a handle on their government affairs. Without a relationship with state and local governments, organizations will miss opportunities for funding. Norah helps her clients build lasting relationships with elected officials and other stakeholders. Norah hopes to change the narrative of how lobbyists can serve and support the people that are doing the most important work on the ground. In the meantime, she’ll continue to help her clients by winning them well deserved city and state funding.

Please Share

Share on facebook
Share on twitter
Share on linkedin

Recent News

Recent News

Paul Thomas, Parkside Group Partner, Honored by City & State as part of the “2020 Bronx Power 50.”

Parkside Group Partner, Evan Stavisky, was honored by City & State as part of the Queens Power 50

PSG N.Y. Update: COVID Reopening, Budget, & Primary Elections

PSG N.Y. COVID Update: Reopening Information

PSG N.Y. COVID Update: Guidance & Analysis on Reopening Schedule

Veronica Ng talked to Politico about running campaigns and reaching voters in this new landscape

Evan Stavisky joined WCNY’s Capitol Pressroom to talk about how organizations and lobbyists are breaking through during COVID-19

Parkside Group Honored with 2020 Reed Award for Best Fundraising Mail Piece

Parkside’s “Queens Insiders” Share Their Favorite Spots

2020: New Hires and Promotions

Parkside Group Partner, Evan Stavisky, was honored by City & State as part of the Political PR: Power 50

Parkside Group Vice President, Norah Yahya, was honored by City and State as part of the 2019 Responsible 100

Paul Thomas, Parkside Group Partner, Honored by City & State as one of their 2019 Power of Diversity: Black 100

Jorge Perez, Parkside Senior Associate, Honored by City & State as one of their New York City 40 Under 40 Rising Stars

Parkside Welcomes Tim Costa as Senior Associate

Parkside Welcomes Veronica Ng as Vice President

Advocacy 101 With Parkside Vice President, Saima Anjam

Congratulations to Parkside’s President, Harry Giannoulis on being named the #1 Political Consultant of 2019 by City & State Magazine!

New York City and State Legislative Update Featuring the Parkside’s Partner and Co-Founder, Evan Stavisky

Parkside Expands Digital Advertising and Data Analysis Team

How to Handle Crisis Communications

Meet Parkside Vice President Norah Yahya

How Social Service Organizations Are Using PR to Promote Their Work

Parkside Hires and Promotes to Meet New Opportunities

Parkside Racks Up Awards and Recognition

On Tuesday, November 6th, history was cemented as Andrea Stewart-Cousins became the first female Majority Leader of the Senate in New York State history. Profound change is coming to New York.

81% of Texans Support Legislation Affirming Legality of Fantasy Sports

The Parkside Group Wins Big in National Competitions

Parkside Promotes Paul Thomas, Dan Katz and Susana Silva; Welcomes Keady Sullivan to the Firm.

Parkside Group Clients DraftKings and FanDuel Score a Touchdown

Recent Tweets

During this unprecedented time, students are connecting in virtual classrooms. As we look to September, we invite you to... join students and teachers from around the world for the 2020 Anniversary in the Schools webinar. http://www.911memorial.org/webinar #911MuseumEd

Every kid deserves a healthy summer. While summer has brought some relief during the pandemic, our friends at ... @NYCommonPantry remind us that hunger doesn’t take a break. Head to our FB for updates and ways you can help. Donate today with your order or at http://nycommonpantry.org

http://www.stlamerican.com/news/columnists/guest_columnists/harlem-will-be-the-national-urban-leagues-new-headquarters/article_ce1cd88c-d84a-11ea-bf24-87290a67c066.html...

Load More...

Please Subscribe

Join our newsletter and get all the lastest news and events

All News

Paul Thomas, Parkside Group Partner, Honored by City & State as part of the “2020 Bronx Power 50.”

Parkside Group Partner, Evan Stavisky, was honored by City & State as part of the Queens Power 50

PSG N.Y. Update: COVID Reopening, Budget, & Primary Elections

PSG N.Y. COVID Update: Reopening Information

PSG N.Y. COVID Update: Guidance & Analysis on Reopening Schedule

Veronica Ng talked to Politico about running campaigns and reaching voters in this new landscape

Evan Stavisky joined WCNY’s Capitol Pressroom to talk about how organizations and lobbyists are breaking through during COVID-19

Parkside Group Honored with 2020 Reed Award for Best Fundraising Mail Piece

Parkside’s “Queens Insiders” Share Their Favorite Spots

2020: New Hires and Promotions

Parkside Group Partner, Evan Stavisky, was honored by City & State as part of the Political PR: Power 50

Parkside Group Vice President, Norah Yahya, was honored by City and State as part of the 2019 Responsible 100

Paul Thomas, Parkside Group Partner, Honored by City & State as one of their 2019 Power of Diversity: Black 100

Jorge Perez, Parkside Senior Associate, Honored by City & State as one of their New York City 40 Under 40 Rising Stars

Parkside Welcomes Tim Costa as Senior Associate

Parkside Welcomes Veronica Ng as Vice President

Advocacy 101 With Parkside Vice President, Saima Anjam

Congratulations to Parkside’s President, Harry Giannoulis on being named the #1 Political Consultant of 2019 by City & State Magazine!

New York City and State Legislative Update Featuring the Parkside’s Partner and Co-Founder, Evan Stavisky

Parkside Expands Digital Advertising and Data Analysis Team

How to Handle Crisis Communications

Meet Parkside Vice President Norah Yahya

How Social Service Organizations Are Using PR to Promote Their Work

Parkside Hires and Promotes to Meet New Opportunities

Parkside Racks Up Awards and Recognition

On Tuesday, November 6th, history was cemented as Andrea Stewart-Cousins became the first female Majority Leader of the Senate in New York State history. Profound change is coming to New York.

81% of Texans Support Legislation Affirming Legality of Fantasy Sports

The Parkside Group Wins Big in National Competitions

Parkside Promotes Paul Thomas, Dan Katz and Susana Silva; Welcomes Keady Sullivan to the Firm.

Parkside Group Clients DraftKings and FanDuel Score a Touchdown