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Parkside Expands Digital Advertising and Data Analysis Team

Jorge Perez has been promoted to Senior Associate, Research
Jorge joined the Parkside Group in 2015 with a background in political campaigns and grassroots engagements. Over the last four years, Jorge has applied his programming skills towards developing innovative solutions for our clients. Jorge has created programs to process payroll and timesheets, update voter databases, and create GIS maps of legislative districts that overlay voter file data.

Expanding his portfolio into digital targeting, Jorge has earned 21 professional certifications in digital advertising and worked alongside top industry specialists to help expand Parkside’s in-house digital marketing platform services. Working with the rest of our campaign team, Jorge helps maximize our clients’ digital presence on social media, through Google advertising, and on programmatic platforms. Additionally, Jorge uses his analysis and programming skills to develop insightful reports that go beyond the typical metrics to ensure that clients’ ads are fulfilling their key performance indicators.

Madeleine Lohr has been hired as a Junior Associate, Research
Madeleine Lohr has extensive experience analyzing complex data sets and using cutting-edge data mining techniques, and she’ll be putting those skills to use as Parkside’s clients prepare for upcoming elections. By researching voting trends and combining insights from the census and other demographic resources, she is helping Parkside develop the best route to victory for every upcoming local, state, and federal election we work on.

Madeleine has a B.S. from Hollis University in Mathematics with a focus on quantitative mathematical reasoning. Before starting with Parkside, she served as a Data Fellow for the campaign of Senator Tim Kaine, where she managed statewide Voter Databases and prepared data reports for senior staff.

Madeleine has advanced programming skills and is proficient with a multitude of software platforms.

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Twitter posts

Mark Ustin, a regulatory lawyer and lobbyist for our client @FarrellFritzPC, penned this op-ed in @CrainsNewYork ... "Pandemic lessons should focus on progress, not punishment" https://www.crainsnewyork.com/op-ed/pandemic-lessons-should-focus-progress-not-punishment

"It's baked into the voters' perception of him. He's not going to suddenly change his style now. ... At this point, I'd ... rather be Andrew Cuomo than anybody else trying to challenge him." - @EvanStavisky shares his insights with @NBCNews https://www.nbcnews.com/news/us-news/new-york-gov-cuomo-facing-calls-apologize-undercounting-covid-19-n1258053

"As long as he continues to remain strong with Democrats, he’ll be in a commanding position for reelection.” - ... @EvanStavisky to @ZachReports on Cuomo's current approval rating https://www.cityandstateny.com/articles/politics/new-york-state/cuomos-approval-treading-water-now.html

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