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Parkside Expands Digital Advertising and Data Analysis Team

Jorge Perez has been promoted to Senior Associate, Research
Jorge joined the Parkside Group in 2015 with a background in political campaigns and grassroots engagements. Over the last four years, Jorge has applied his programming skills towards developing innovative solutions for our clients. Jorge has created programs to process payroll and timesheets, update voter databases, and create GIS maps of legislative districts that overlay voter file data.

Expanding his portfolio into digital targeting, Jorge has earned 21 professional certifications in digital advertising and worked alongside top industry specialists to help expand Parkside’s in-house digital marketing platform services. Working with the rest of our campaign team, Jorge helps maximize our clients’ digital presence on social media, through Google advertising, and on programmatic platforms. Additionally, Jorge uses his analysis and programming skills to develop insightful reports that go beyond the typical metrics to ensure that clients’ ads are fulfilling their key performance indicators.

Madeleine Lohr has been hired as a Junior Associate, Research
Madeleine Lohr has extensive experience analyzing complex data sets and using cutting-edge data mining techniques, and she’ll be putting those skills to use as Parkside’s clients prepare for upcoming elections. By researching voting trends and combining insights from the census and other demographic resources, she is helping Parkside develop the best route to victory for every upcoming local, state, and federal election we work on.

Madeleine has a B.S. from Hollis University in Mathematics with a focus on quantitative mathematical reasoning. Before starting with Parkside, she served as a Data Fellow for the campaign of Senator Tim Kaine, where she managed statewide Voter Databases and prepared data reports for senior staff.

Madeleine has advanced programming skills and is proficient with a multitude of software platforms.

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Twitter posts

"Paul is wrapping up his first, fruitful decade as a lobbyist for The Parkside Group.. with clients like AT&T, ... Microsoft, 32BJ SEIU, the Brooklyn Nets and DraftKings, while also advising nonprofits and local cultural institutions on legislative efforts and government affairs."

“You've got an entirely brand-spanking-new legislative delegation, (and) the factionalism and infighting that existed ... in past years is gone" - PSG's @EvanStavisky sharing electoral insight with @CityAndStateNY and @ZachReports https://www.cityandstateny.com/articles/politics/new-york-state/rochesters-newly-united-legislative-delegation.html

“To capture the spirit of what was going on on the block, and how it made everybody feel and lifted everybody’s ... spirits, is not something that you can really put in words.. it’s an intangible, and you have to experience it.” - PSG client @CAMBAInc https://www.thecity.nyc/2021/6/16/22537746/part-two-of-brownsville-police-pull-back-program-shows-success-even-in-warm-weather

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