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Parkside Expands Digital Advertising and Data Analysis Team

Jorge Perez has been promoted to Senior Associate, Research
Jorge joined the Parkside Group in 2015 with a background in political campaigns and grassroots engagements. Over the last four years, Jorge has applied his programming skills towards developing innovative solutions for our clients. Jorge has created programs to process payroll and timesheets, update voter databases, and create GIS maps of legislative districts that overlay voter file data.

Expanding his portfolio into digital targeting, Jorge has earned 21 professional certifications in digital advertising and worked alongside top industry specialists to help expand Parkside’s in-house digital marketing platform services. Working with the rest of our campaign team, Jorge helps maximize our clients’ digital presence on social media, through Google advertising, and on programmatic platforms. Additionally, Jorge uses his analysis and programming skills to develop insightful reports that go beyond the typical metrics to ensure that clients’ ads are fulfilling their key performance indicators.

Madeleine Lohr has been hired as a Junior Associate, Research
Madeleine Lohr has extensive experience analyzing complex data sets and using cutting-edge data mining techniques, and she’ll be putting those skills to use as Parkside’s clients prepare for upcoming elections. By researching voting trends and combining insights from the census and other demographic resources, she is helping Parkside develop the best route to victory for every upcoming local, state, and federal election we work on.

Madeleine has a B.S. from Hollis University in Mathematics with a focus on quantitative mathematical reasoning. Before starting with Parkside, she served as a Data Fellow for the campaign of Senator Tim Kaine, where she managed statewide Voter Databases and prepared data reports for senior staff.

Madeleine has advanced programming skills and is proficient with a multitude of software platforms.

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Twitter posts

"Running as a capitalist centrist in a Dem primary is not always the strongest lane..” PSG's @EvanStavisky in ... @CrainsNewYork “..and it’s particularly made tougher when the 2 candidates leading in the polls, @AndrewYang & @ericadamsfornyc, are both running as moderate Dems.”

"Thanks to ranked-choice voting, like-minded groups of voters now have a greater chance of electing a candidate who ... reflects their preferences.." - PSG's @EvanStavisky in @nytimes https://www.nytimes.com/2021/05/07/nyregion/queens-republicans-democrats.html

[email protected] wins @TheAAPC North Pollie for "Best Television Ad for State Legislature" featuring @mannionfor50, who ... flipped a red district to blue in Syracuse, NY last year. Watch the ad here: https://www.youtube.com/watch?v=zyVZHgAwBH8 #Pollies

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Parkside’s Veronica Ng Recognized by City & State in their “New York Women Rising Stars” list