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Parkside Expands Digital Advertising and Data Analysis Team

Jorge Perez has been promoted to Senior Associate, Research
Jorge joined the Parkside Group in 2015 with a background in political campaigns and grassroots engagements. Over the last four years, Jorge has applied his programming skills towards developing innovative solutions for our clients. Jorge has created programs to process payroll and timesheets, update voter databases, and create GIS maps of legislative districts that overlay voter file data.

Expanding his portfolio into digital targeting, Jorge has earned 21 professional certifications in digital advertising and worked alongside top industry specialists to help expand Parkside’s in-house digital marketing platform services. Working with the rest of our campaign team, Jorge helps maximize our clients’ digital presence on social media, through Google advertising, and on programmatic platforms. Additionally, Jorge uses his analysis and programming skills to develop insightful reports that go beyond the typical metrics to ensure that clients’ ads are fulfilling their key performance indicators.

Madeleine Lohr has been hired as a Junior Associate, Research
Madeleine Lohr has extensive experience analyzing complex data sets and using cutting-edge data mining techniques, and she’ll be putting those skills to use as Parkside’s clients prepare for upcoming elections. By researching voting trends and combining insights from the census and other demographic resources, she is helping Parkside develop the best route to victory for every upcoming local, state, and federal election we work on.

Madeleine has a B.S. from Hollis University in Mathematics with a focus on quantitative mathematical reasoning. Before starting with Parkside, she served as a Data Fellow for the campaign of Senator Tim Kaine, where she managed statewide Voter Databases and prepared data reports for senior staff.

Madeleine has advanced programming skills and is proficient with a multitude of software platforms.

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Congratulations to my co-workers @ParksideGroup. You worked 24/7 for 6 months & I couldn’t be prouder or luckier ... to work alongside such dedicated friends. Today’s historic announcement of a Senate Democratic supermajority will have a lasting positive impact on the lives of many.

Well deserved recognition for @Entergy’s Ken Theobalds - he's being honored with a WCA Leadership Award at this ... year’s 70th Anniversary Leadership Event! Congrats, Ken! https://wcaleadership.onlinegalas.org/

Congratulations to my amazing @ParksideGroup colleague @vronicang for being included in the @CityAndStateNY list of ... women who are political rising stars. I’ve been through a lot of wars with Veronica & can tell you there’s nobody better to fight alongside

https://www.cityandstateny.com/articles/special-list/power-list/new-york-women-rising-stars.html

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Parkside’s Veronica Ng Recognized by City & State in their “New York Women Rising Stars” list

Parkside’s Paul Thomas Recognized by City & State in their “The Power of Diversity: Black 100″ annual list

Parkside’s Jorge Perez Recognized as part of City & State’s “The Power of Diversity: Latino Power 100”

Parkside Group President Harry Giannoulis Recognized by City & State as one of the top Political Consultants in New York

Paul Thomas, Parkside Group Partner, Honored by City & State as part of the “2020 Bronx Power 50.”

Parkside Group Partner, Evan Stavisky, was honored by City & State as part of the Queens Power 50

PSG N.Y. Update: COVID Reopening, Budget, & Primary Elections

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PSG N.Y. COVID Update: Guidance & Analysis on Reopening Schedule

Veronica Ng talked to Politico about running campaigns and reaching voters in this new landscape

Evan Stavisky joined WCNY’s Capitol Pressroom to talk about how organizations and lobbyists are breaking through during COVID-19

Parkside Group Honored with 2020 Reed Award for Best Fundraising Mail Piece

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2020: New Hires and Promotions

Parkside Group Partner, Evan Stavisky, was honored by City & State as part of the Political PR: Power 50

Parkside Group Vice President, Norah Yahya, was honored by City and State as part of the 2019 Responsible 100

Paul Thomas, Parkside Group Partner, Honored by City & State as one of their 2019 Power of Diversity: Black 100

Jorge Perez, Parkside Senior Associate, Honored by City & State as one of their New York City 40 Under 40 Rising Stars

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Meet Parkside Vice President Norah Yahya

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On Tuesday, November 6th, history was cemented as Andrea Stewart-Cousins became the first female Majority Leader of the Senate in New York State history. Profound change is coming to New York.