Services

Our Services​

From voters’ living rooms to the halls of government, we pursue our clients’ goals

And we win.

  • Digital Advertising
  • Web Development
  • Direct Mail Targeting & Tracking
  • TV & Radio Buying & Targeting
  • Paid & Organic Social Media
  • Award-Winning Print & Direct Mail Design
  • Website & Digital Design
  • TV & Radio Commercial Production
  • Legislative & Regulatory Lobbying
  • Budgetary Advocacy
  • Procurement & Economic Development
  • Land Use Approval
  • Crisis Management
  • Brand Development
  • Media Training
  • Surveys & Polling
  • Grassroots Organizing
  • Web-Based Activism
  • Social Media Promotion
  • Digital Advertising
  • Web Development
  • Direct Mail Targeting & Tracking
  • TV & Radio Buying & Targeting
  • Paid & Organic Social Media
  • Award-Winning Print & Direct Mail Design
  • Website & Digital Design
  • TV & Radio Commercial Production
  • Legislative & Regulatory Lobbying
  • Budgetary Advocacy
  • Procurement & Economic Development
  • Land Use Approval
  • Crisis Management
  • Brand Development
  • Media Training
  • Surveys & Polling
  • Grassroots Organizing
  • Web-Based Activism
  • Social Media Promotion
Copyright 2019 The Parkside Group | All Rights Reserved

Advertising

Our expertise in marketing, corporate branding, and political advocacy enable us to produce inspired print, digital and broadcast media which complement our public affairs work. Having produced thousands of public-facing media from direct mail to TV commercials to sponsored social media content, our in-house creative team stands ready to provide innovative solutions to our clients’ custom needs.

Advertising

Our expertise in marketing, corporate branding, and political advocacy enable us to produce inspired print, digital and broadcast media which complement our public affairs work. Having produced thousands of public-facing media from direct mail to TV commercials to sponsored social media content, our in-house creative team stands ready to provide innovative solutions to our clients’ custom needs.

Creative Services

Everything we produce comes through our Creative department. For the 25 campaigns we worked with in 2018, we created over 250 seperate pieces of direct mail, 20 videos, dozens of palm cards, signs, door hangers, stickers, and websites, as well as targeted digital ad/video campaigns. In our 20+ years of operation we are privileged to have earned 28 Pollies and 7 Reed awards for creative work, including in 2019 Most Original Democrat TV Ad, Best Mail Piece for Democrat Congressional Campaign, and Best Print Piece for Local Special Election.

Creative Services

Everything we produce comes through our Creative department. For the 25 campaigns we worked with in 2018, we created over 250 seperate pieces of direct mail, 20 videos, dozens of palm cards, signs, door hangers, stickers, and websites, as well as targeted digital ad/video campaigns. In our 20+ years of operation we are privileged to have earned 28 Pollies and 7 Reed awards for creative work, including in 2019 Most Original Democrat TV Ad, Best Mail Piece for Democrat Congressional Campaign, and Best Print Piece for Local Special Election.

Government Relations

Our team’s in-depth knowledge of local, state, and federal government enables us to provide our clients with a blueprint for success in the public sector and a unique insight into what hazards to avoid. We help identify key public officials best suited to champion our clients’ causes as we advocate on their behalf. Our firm specializes in legislative advocacy, procurement, land zoning, franchises, and securing government funding.

Government Relations

Our team’s in-depth knowledge of local, state, and federal government enables us to provide our clients with a blueprint for success in the public sector and a unique insight into what hazards to avoid. We help identify key public officials best suited to champion our clients’ causes as we advocate on their behalf. Our firm specializes in legislative advocacy, procurement, land zoning, franchises, and securing government funding.

Political Campaign Management

The reason that our clients are triumphant is that our firm is successful at framing the debate on the most advantageous terms, targeting the right audience and ensuring resources are spent as effectively as possible. As the leading campaign management and polling firm in New York, we conduct cutting-edge research which ensures a disciplined and effective message. And as a leader in electoral modeling, we employ some of the most sophisticated voter targeting systems in the country, while our team of veteran political professionals seamlessly integrate all aspects of our clients’ campaigns, from announcement to victory.

Political Campaign Management

The reason that our clients are triumphant is that our firm is successful at framing the debate on the most advantageous terms, targeting the right audience and ensuring resources are spent as effectively as possible. As the leading campaign management and polling firm in New York, we conduct cutting-edge research which ensures a disciplined and effective message. And as a leader in electoral modeling, we employ some of the most sophisticated voter targeting systems in the country, while our team of veteran political professionals seamlessly integrate all aspects of our clients’ campaigns, from announcement to victory.

Press / Public Relations

Winning the message battle and building successful coalitions takes communications and press expertise. Our principals have cut their teeth in the trenches of the world’s media capital, and helped our clients disseminate a disciplined message. Whether it’s crisis communications, proactive media engagement, or keeping a story out of the press, we tackle the most challenging situations by solidifying relationships with key stakeholders and honing in on our decades of relationships with New York’s press corps.

Press / Public Relations

Winning the message battle and building successful coalitions takes communications and press expertise. Our principals have cut their teeth in the trenches of the world’s media capital, and helped our clients disseminate a disciplined message. Whether it’s crisis communications, proactive media engagement, or keeping a story out of the press, we tackle the most challenging situations by solidifying relationships with key stakeholders and honing in on our decades of relationships with New York’s press corps.

Public Affairs

Engaging and mobilizing stakeholders is at the core of every successful public affairs campaign. Our team of political and community organizers build winning coalitions at both the grassroots and grasstops levels that impact the legislative and regulatory processes. Because decisions at City Hall, the State Capitol, and in Washington DC are driven by what is going on in individual districts, we work in every corner of New York to ensure that the right stakeholders weigh in, with the right message, to the right policymaker, at the right time.

Public Affairs

Engaging and mobilizing stakeholders is at the core of every successful public affairs campaign. Our team of political and community organizers build winning coalitions at both the grassroots and grasstops levels that impact the legislative and regulatory processes. Because decisions at City Hall, the State Capitol, and in Washington DC are driven by what is going on in individual districts, we work in every corner of New York to ensure that the right stakeholders weigh in, with the right message, to the right policymaker, at the right time.